EYEsthetics | Where Beauty meets Eye Health
Discover EYEsthetics' story - a Canadian brand crafted by Optometrists passionate about blending beauty and eye care.
Dedicated to making eye care part of your beauty routine, without all the extra steps.
Our mission is simple: beauty shouldn’t come at the cost of your eye health. We know from our years of experience how important it is to keep your eyes healthy while still feeling beautiful. So, we’ve created innovative products that not only fit seamlessly into your day-to-day life but also help you take care of your eyes effortlessly.
The idea behind EYEsthetics is all about convenience and inclusivity. We want everyone to feel empowered to look and feel their best, with products that are high-quality yet affordable. Our focus isn’t just on eye care—it’s about bringing awareness to how cosmetics and healthcare can work together in a way that feels good and makes sense.
About EYEsthetics
Hey!
We’re Dr. Gurleen Dhanoa and Dr. Aysha Chaudhry, board certified optometrists, moms, and beauty lovers who met during our optometry school journey as roommates. Funny enough, like any best friendship, it started off with a mutual dislike because we’re total opposites but in all the right ways and we quickly ended up becoming best friends. The one thing we both had in common was finding joy in makeup.
Our passion stems from firsthand experience during clinical externships when we realized people in the medical field, who have never connected with the beauty community, recommend ditching makeup altogether. That advice just didn’t sit right with us. As women of color, we’ve used makeup as a way to express ourselves and boost confidence, especially growing up in spaces that weren’t always kind to our ethnic features. So, instead of preaching cosmetic abstinence, we wanted to offer real solutions- safe and practical alternatives that help people feel beautiful while maintaining their eye health. Today, we continue to balance motherhood, practicing optometry and pouring our hearts into building a brand that bridges the gap between beauty and eye care.